Video for every stage of the funnel: from the first ad to the client who has already signed
- Client
- Reactiva Online
- Sector
- Digital marketing agency
Results
An example of more corporate production and of a long relationship: in 15 months we went from 4 videos for their website to producing their whole sales funnel, from cold ads and VSLs to client onboarding.
The challenge
Reactiva Online is an agency specialised in online advertising. It needed video for its whole acquisition system: attracting business owners who didn't know it, convincing those already showing interest, preparing the sales call and supporting clients once they had signed.
All of it with one requirement: enough creatives to test on Meta Ads and Google Ads, and the ability to react quickly when the data called for a change of approach.
What we did
We started by renewing the videos on their website. Over 15 months we became their video production team for every stage of the funnel:
Cold acquisition ads
Six rounds of ads for Meta and Google, filmed modularly: several hooks, lengths and formats. A single shoot of 3 ads produced 54 versions to test.
Corporate video for the website
The main homepage video and one for each service. Also the website videos for one of their clients, white-label.
Corporate VSL video
Several Video Sales Letters: long ones, 90-second mini VSLs and versions for Google and for Meta.
Remarketing ads
Filmed on green screen for Google Display and Meta, for people who already know the brand but haven't taken the step yet.
Onboarding
The welcome video for Reactiva360, their new product: an 8-part guide for each client's first steps.
Organic content for social media
Content for Instagram and Facebook, from carousels and static images to organic video, to build community and trust in the brand.
How we work
From script to final delivery
Script adaptation, production, filming in the studio, on green screen and outdoors, basic or premium editing, and versioning.
Speed when it counts
When the first Meta Ads angles weren't getting traction, we delivered a new batch of 9 creatives in 5 days.
Footage that keeps paying off
Because we film modularly, the client can keep creating new combinations of hooks and bodies without reshooting.
In numbers
- Projects
- 11
- Final deliverables
- 190+
- Funnel stages covered
- 6 (cold acquisition, website, VSL, remarketing, onboarding and organic)
- Formats
- 9:16 · 4:5 · 1:1 · 16:9
- Relationship
- 15 months and still going
The service behind this case
Corporate video →Want something like this for your business?
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