One of my longest-standing clients: 2 years and 7 months making video for big brands
- Client
- Apple Tree
- Sector
- Communications agency (B Corp)
Results
We've been working with Apple Tree, a B Corp communications agency, for 2 years and 7 months. We make all kinds of videos for the big brands it manages: corporate, dynamic, talking to camera and street interviews.
For confidentiality reasons, we don't name the people at the agency or the brands we work with through it.
The challenge
Apple Tree is a B Corp communications agency and one of my longest-standing clients: we've been working together for 2 years and 7 months. It runs social media communication for big brands in the environmental, energy and mobility sectors, and needed a creator able to:
- Produce on-camera content every month for several brands at once, each with its own tone.
- Adapt to their tools, calendars and deadlines, including the urgent ones.
- Give them ammunition to win new clients: videos to include in their pitches and proposals.
What we did
Over this time we've made all kinds of videos: corporate, dynamic, talking to camera and street interviews.
Corporate videos
When the agency pitches a new brand, a real video is worth more than any slide. We produced bespoke pieces for Apple Tree to include in its pitches to brands in energy, mobility, food and other sectors. Many were delivered in under 48 hours.
Recurring organic content for big brands
Monthly production for three accounts, each with its own focus:
- Environmental outreach: on-camera content about recycling, sustainability and current affairs, plus key dates and specials (Christmas, shoot days with the brand's projects).
- Heating, cooling and energy efficiency: videos that explain technical topics simply and give practical tips.
- Electric mobility: lifestyle content for TikTok and Instagram that connects the brand with everyday life and the city.
The goal of this content is to build awareness, community and connection with each brand's audience.
Massive reach
Some pieces have passed one million views with a single video. Several were backed by paid media, which extended the reach of content that was already connecting organically.
One-off campaigns
UGC videos for other brands in the agency's portfolio, each with its own contract and goals.
How we work
As part of the agency's team
We receive briefs and handle approvals in their project management tool (Asana), and follow the content calendar each client approves.
Our own ideas
We don't just execute. We propose concepts and formats that the agency presents to the brand, and give them consistent covers and finishing so the profile looks cohesive.
Agency deadlines
Our first video for the account was requested and delivered on the same day, to be published the next morning.
In numbers
- Videos produced
- 220+
- Brands in monthly production
- 3
- Brands in pitches and one-off campaigns
- 10+
- Reach
- Several pieces with over 1 million views
- Types of video
- Corporate, dynamic, to-camera and street interviews
- Relationship
- 2 years and 7 months (since March 2024) and still going
The service behind this case
Social media videos →Want something like this for your business?
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